Google’s Ads Business Still Thriving
Google’s advertising business continues to prosper despite facing tough competition and making substantial investments in artificial intelligence. In the third quarter, Google’s Search business raked in a remarkable $44 billion, signaling an impressive 11 percent increase from the previous year.
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AI’s Impact on Google’s Core Business
While Google’s focus on AI raises questions about the impact on its core business, CEO Sundar Pichai assured investors that the company is already taking steps to address this. Google plans to experiment with new ad formats tailored to its AI-powered Search Generative Experience (SGE), ensuring that advertisers can still reach potential customers.
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Long-Term Plans for AI
Google sees AI as a long-term investment. Pichai envisions evolving search and Assistant over the next decade, with SGE becoming the standard for how search works. The company is actively working to ensure that SGE generates value for its ecosystem and that ads transition smoothly.
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YouTube Ads and Cloud Business Thrive
In addition to its ads business, other parts of Google’s business are also thriving. YouTube ads brought in $7.9 billion, a 12 percent increase from last year. Google’s cloud business, which offers AI services to customers, saw revenues of $8.4 billion, a significant 22 percent jump from Q3 2022.
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Pending Changes and Antitrust Trial
Google has yet to announce a successor for the role of CFO after Ruth Porat’s promotion to president and chief investment officer of Alphabet and Google. Porat hinted at potential changes in Alphabet’s “Other Bets” investments, suggesting a focus on operating more efficiently. Additionally, Google faces a Department of Justice antitrust trial that began in September.
